Smartphone manufacturer Vivo expands into the Kenyan market with new partner
29. October 2020Chinese smartphone manufacturer Vivo on Monday announced a partnership with African online retailer Jumia to expand its presence in the Kenyan market. In a press release, Arthur Xian, Managing Director of Vivo Kenya, said that the partnership with Jumia confirms Vivo’s commitment to offering customers a wide range of the best and highest quality cell phones at affordable prices.
“Through the new partnership with Jumia, we will be able to offer our customers in Kenya high quality smartphones with extensive features and we hope to meet the needs and requirements of our customers,” Xian continued. With this cooperation, both companies want to increase the market penetration of smartphones in Kenya and advance Jumia’s goal of a “digital Africa”.
Vivo has been on the Kenyan market since July 2019 and has so far sold mainly entry-level devices from its Y-series. In June 2020, Vivo announced that the V19 would be offered in Kenya as a flagship model with outstanding specifications. The technical specifications of the V19 include a 4500mAh battery and a 16 cm diagonal AMOLED display with 1080p resolution and 20:9 aspect ratio. Inside works a Helio P65 CPU as well as 8 GB RAM and 128 GB memory. The camera module on the back side consists of 4 lenses: a 48 MP main camera, 8 MP wide angle, 2 MP macro and a 2 MP depth sensor. The front camera module consists of a 32 MP main camera and an 8 MP ultra wide angle. The V19 model was introduced internationally at the beginning of April this year and will be the first Vivo device with a dual camera in Kenya. The V19 will be an addition to the V-series and a successor to the V17 Pro smartphone, which was introduced in Kenya last year. The market for mobile communication devices and infrastructure in Africa is developing strongly and offers many opportunities. Since 2005, MPR International GmbH has been supporting renowned companies worldwide with certifications for the international market. Our focus is on Africa, Japan, Korea, China and India.
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