Honor presents its first foldable smartphone
9. June 2022Chinese smartphone manufacturer Honor Device Co, Ltd. unveiled its first foldable smartphone, the “Magic V” model, in early January 2022. With this step, the company aims to further spread foldable smartphones and hopes to help them go from a niche market to a mass product. The market launch of the Honor Magic V is illustrated by the manufacturer’s entry into this product category, where competitors like Huawei, Oppo and Xiaomi are already established. The Magic V has a 7.9-inch foldable screen that can be folded completely to protect the display. It also has an external 6.45-inch screen like conventional smartphones. Honor writes that the external display should make it easier for users to enter text as well as keep frequently used applications in view. Smartphones and electronic components must be awarded a CCC certificate in order for the products to be exported to China or manufactured locally.
Speaking to Chinadaily, Honor CEO Zhao Ming said that foldable smartphones have been seen more as an innovative luxury product in the past. Now they want to bring the new product to the mainstream market, Zhao adds. In China, the Magic V will retail for around $1,569 (RMB 9,999). Honor also improved its operating system to make it more suitable for foldable smartphones. A report by the market research company “Counterpoint Research” estimates that around 9 million foldable smartphones were sold in 2021. This represents a threefold increase compared to the previous year 2020, and market researchers expect the delivery of ten times the amount of foldable cell phones by 2023.
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