Car manufacturer Hongqi reaches new sales record
12. June 2020Hongqi tripled its sales figures compared to 2018, making it China’s first premium car brand with more than 100,000 vehicles sold annually. In addition, the company already achieved its sales figures at the end of December, which were only planned for the coming year. Hongqi launched three new models in 2018: the HS5 and HS7 SUVs and the all-electric E-HS3. These new models made the biggest contribution to sales, with around 33,000 vehicles. Other available models are the H7 and H5 sedans and the long-wheelbase version L5.
Founded in 1958, Hongqi was known in the past for state cars of the Chinese party leadership. The brand fell into oblivion and sales figures were negligible until 2018 when a new start was dared under the umbrella of the FAW Group. Together with FAW as a renowned manufacturer, the Hongqi brand wants to rise again to the number 1 in China. Chairman Liuping plans to launch a total of 17 new models by 2025, both sedans and SUVs. The sales figures show 300,000 units by 2025 and 500,000 in 2035, with analysts highlighting Hongqi’s good performance this year, when the general market declined by 9.1 percent.
Hongqi was also present at numerous trade shows. At CES 2019 in Las Vegas, the vision of future cockpits as well as self-driving vehicles and electric drives were shown. Two concept studies were presented at the Frankfurt IAA in September 2019. The S9 super sports car reaches a top speed of 400 km/h and an acceleration from 0 to 100 km/h within 1.9 seconds. It is equipped with a newly developed V8T hybrid engine with a maximum system output of 1,400 HP. Another vehicle that was presented is the E115 SUV. This electrically powered off-road vehicle with four-wheel drive has a range of 600 km on one battery charge and can accelerate to 100 km/h in less than four seconds.
To keep pace with technological development, Hongqi has entered into partnerships with companies such as Huawei, Intel and Baidu and collaborates with institutions such as Jilin University. In order to export products to China, many automotive and electronics products require mandatory CCC certification. We will be happy to advise you on the procedure and obtaining a CCC (China Compulsory Certificate) certificate.
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